Washington DC
December 14, 2018
Memorandum
To: Sen. John Thune (R-SD); Ranking Member Sen Bill Nelson (D-FL)
From: Brian H, Chief Technology Advisor;
US Senate Committee on Commerce, Science, and Transportation
Re: Proposal of the PRIVA-C Act, to be introduced in the 116th US Congress
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Issue:
The United States faces challenges in determining when and where regulation is appropriate for platform and new media companies such as Google LLC, Facebook Inc. and Amazon.com, Inc. The issue will be a priority for the 116th US Congress, in session from January 3, 2019.
Proposal:
‘Platform Reform and Information Verification for American Consumers Act’
PRIVA-C ACT
In preparation for congressional debate surrounding the drafting of regulatory legislation for platform technology companies such as Facebook, Inc. and Google, LLC, this memorandum will serve to outline some relevant background and analysis surrounding the issues, chief among them being; Should the United States regulate such companies. Is it the role of the federal government to impose restrictions on private tech-enterprises in the free market? If so, what warrants regulation specifically? Where is the balance between protecting the sovereignty of free market principles, and mandating guidelines to maximize and protect the public good?
New media and technology sector enterprises must be able to continue to foster the innovative spirit and practice that has allowed the United States to be a world leader. We must ensure that America’s technology sector is not over burdened with regulation and is able to freely trade and compete in the market. That being said, as the technological state of the world changes, so too must norms, policies and law. Indeed, technology itself cannot maximize social good nor ensure social privacy, these are things that can only be achieved through a combination of technology, policy, law and innovation.
1 – SCOPE
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Assumptions:
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Data is political and regulation poses political challenges as much as strategic and technological ones.
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Regulations are not solutions searching for a problem.
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Self regulation would ideally be sufficient to address the issues we face in data privacy and information security. Events have shown, however, that self-policing will not be enough to assure the American people of their privacy and that the free market simply does not provide the security and privacy that citizens demand.
Concerns:
Does an unregulated market reach a more efficient outcome?
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Regulation does not necessarily hinder innovation
Though the American people have always prided themselves on their innovative spirit and their respect for the free market, they have also consistently understood the need for regulation when and where it made sense and benefited the common good. In fact, we have even seen that regulations or the imposition of development and operational parameters in many cases has led to more not less innovation.
Platforms are a market that brings together buyers and seller of services. They have built in standards that allow others to come and build upon them and add functionality. Often this has huge implications as the world has seen with Google Maps. In many cases, platforms have been shown to significantly lower the barriers to entry for new and innovative products to bring their ideas into fruition and into the marketplace – Amazon Web Services (AWS) is a comprehensive example of this effect. It is no longer necessary to secure the investment of millions, or even hundreds of thousands, of dollars in order to build new software enabled products from the ground up. Entrepreneurs can now accomplish the same goals with minimal investment, with a much smaller team and within a much smaller time frame, something which, apart from an agile approach of constant iteration and testing, is inherently necessary to being competitive in software.
One of the problems we face in government has been a failure to recognize the utility of building upon such services in the public sector. For analogy, it is as if there is a highway from Washington DC to Boston in existence when a need arises for a new highway to New York. Platforms allow for the route to share half of its journey with the existing highway, and only requires an exit and bridging road to New York, rather than a full new highway. Those who control platforms will have disproportionate relative authority in the future and the government has the duty to regulate and be involved.
The need for transparency and accountability
Events over the last few years have led much of the American public to no longer believe it is a question of whether or not to build regulatory frameworks for the big tech firms industry, but where specifically, and more importantly how. Conversations around the need to regulate the sector grew in ferver after events such as the interference from Russian security services in the 2016 United States elections and large-scale data breaches resulting in the loss of personal information belonging to millions of users (American and other) on entities such as Facebook and Equifax.
Built-in Security
Rather than sitting in a building such as you are which has come into existence through regulations and laws (for example requiring architects and engineers to have qualifications and certifications in order to design and build), the current state of unregulated platforms allows for what in effect is a likened to a system of unlicensed architects and builders accessing the tools of construction via an app, and iterating their way through to making a building. They are not designing security from the outset as one would in physical space, rather they are building and patching as they go. This is an obvious reason again to call for security regulations for platform services.
Rationale:
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Regulation can not be an afterthought
Regulations tend to be introduced as an afterthought. They are often a reaction that arises after an event to prevent it from happening again, rather than preventing the event itself (‘left of boom’). On a departmental scale, one can look to the establishments of the position and office of the Director of National Intelligence, the Department of Homeland Security itself and the USA Patriot Act as reactions to the attacks of September 11, 2001. Similarly, one could cite the establishment of the United Nations and the rules, norms and regulations that came as a result as a reaction to the follies and failures of the international system that led to the Second World War. Looking across society or industry it is not difficult to find examples which highlight this notion, from seatbelts arising after a threshold of societally acceptable crashes had been passed to FDA regulations on cigarettes, and more recently vaporizers and smokeless tobacco products, finally coming into existence only after the harm became quantifiable. What this points to in the main is a failure of imagination on the part of the governors of society, and to an ‘ask for forgiveness rather than permission’ / ‘unless the law says I can’t, I can!’/ ‘move fast and break things!’ mentality in industry. This mentality is precisely what has led America to be a world leader in innovation. However, as software begins to touch more and more of the physical world, the need for common sense preemptive regulations becomes stronger than ever before. No longer does a software glitch lead only to a crashed computer but to a crashed car.
Normative considerations:
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To regulate or not to regulate, that is no longer the question
Tim Wu recently recently opined in the New York Times that ‘We fight to protect the means but neglect the ends’ in relation to our right to the pursuit of happiness. In other words, we take great pains to protect our system of free trade and entrepreneurship in the free market at all costs, yet we may not be as an aggregate society better off or happier with the outcomes. Respecting the free market and trusting platform services to regulate the flow of information themselves has not been successful strategy as we have seen in recent elections and with the deepening tribal fissures in American politics. Similarly, we have seen that in the event of data breaches or misuse, the incentives have not been great enough to compel platform companies to transparency and reform. The market simply rewards speed over security, and apologies coupled with explanations that such services are ‘new’ and developing have not led to any tangible solutions. The time to introduce comprehensive legislation is now.
2 – Goals of PRIVA-C Act
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Safeguard consumers’ privacy, and help to protect data from manipulation and misuse
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Safeguard against the manipulation of platforms by foreign actors to subvert US elections
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Ensure greater transparency in the use and trade of Americans’ data
3 – THEMES of PRIVA-C Act
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3a – Security (Content and data):
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Platforms have a responsibility to:
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Protect users’ data
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Protect networks from unauthorized access
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Monitor for and consistently eradicate bots and fake accounts (classified as ‘identity fraud’)
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Ensure transparency of sources of information and funding on their services
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Basic security protocols must be met in development before market access
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Information: Facebook CEO Mark Zuckerberg in Congressional testimony this year stated that he sees his company as a ‘technology company’. Given that as many as 68% of the US electorate state that Facebook and other social media represent their main source of news and information, it is incumbent upon the leaders of these companies to honestly assess their prominent role in the information ecosystem, and take serious steps to maintain transparency and to be forthwright as is expected of other traditional news sources. They must recognize that they too are media companies. Social media giants have a duty to protect the information space that they create in the same way that newspapers do. Ensuring the authenticity of the information that proliferates on their platforms is a difficult task given the speed and scope, however as a minimum, they must provide information on the origins of pages and posts. In the same way that political television ads require attribution (‘I am candidate y, and I approve of this ad’, ‘Paid for by x’) so too must advertisements or propaganda of a political nature online. This ought to be a part of any new legislation. Social media companies have the legal responsibility to protect against hate speech. They must have the same responsibility to protect against ‘fake’ news by providing information on the funding and origin of posts as well as constant monitoring and deleting of fake accounts and profiles. Technology companies are not only responsible for the data they keep, but the content that is created and shared on their platforms.
Networks: Recent data breaches at sites such as Quora, and Facebook highlight the need for minimum standards on security, guidelines on going public with the information and accountability for the loss of data as a result of unauthorized access.
3b – Privacy:
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Platforms have the responsibility to:
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Be transparent about where and how their users’ data is being trafficked
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Allow access to users’ data only under consent
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Blockchain has been touted as an answer to the privacy issue. Proponents say that the technology will allow for the control of data to be with the users in the near future and therefore efforts towards regulation are unnecessary. The evidence remains theoretical. Regulations and laws under threat of legal ramifications, as well as the development of norms of behavior are the best ways to ensure user data privacy.
Platforms have a duty to provide transparency in regards to who buys advertisements on their services, but individual behavior must be treated differently and with more concern for privacy.
4 – PRIORITIES
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Reasonable expectations:
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Security: Companies must ensure that they meet minimum standards of data and network security or face legal consequences, including fines and imprisonment.
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Authenticity: Maintaining hygienic information ecosystems and requiring social media companies to abide by similar laws to those in the media landscape (attribution of political advertisements, citations for sourcing, transparency of post origin etc.)
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Transparency: At a minimum, regulations must focus on increasing public visibility into the operations of platform companies as the stakes are too high. Ensure users have a say in the extent to which their information is shared with 3rd parties and data brokers.
5 – PRIVA-C ACT (content proposal for debate and iteration)
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**WORKING DRAFT**
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Rigid standards included in Bill
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In alignment with regulations under the EU’s GDPR Legislation, 72 hour reporting timeline for data breaches to be codified in law.
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Require companies to retain teams capable of forensic analysis on staff or by contract (similar to a DHS CERT team) so as to be able to comply with mandated 72 hour timeframe for reporting any and all breaches of data. The market rewards cheap and fast delivery of goods and service which are feature rich but did not necessarily have safety built in from the beginning. There is incentive not to secure services and to rely on insurance or public outcry to quiet down in the even of a data breach. This is unacceptable.
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In line with calls from Microsoft, the sharing of facial recognition and fingerprint data to third parties by law to become ‘opt in’
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The sharing of facial recognition data, and biometric data such fingerprints or DNA (collected by services such as ‘23andme.com’) is only legal with the opt in consent of the owner. Biometric data legally classified as ‘property right’.
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Individual access to personal data sharing history a legal right
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The US Freedom of Information Act (1967) allows for public access to the exchange of public records. There is no legislation presently that mandates platform services to present a full record of the exchange of personal data if requested. The PRIVA-C Act classifies personal data as individual property and requires that full and detailed ledgers of data transfers and sales must be made available upon request by law.
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Transparency on the origin of content
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Geographic location data for posts on social media, as well as advertisements must be made available by default (users should not be required to ask for the information, it must be presented).
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Transparency similar to traditional media for political advertisements
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SNS companies such as facebook are not solely ‘technology’ companies, they are considered under law in the PRIVA-C Act as media companies and are subject to the same regulations on political advertisements. Advertisements of a political nature must contain funding attribution and messages of approval from candidates for office.
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Change to 47 U.S.C. § 230, a Provision of the Communication Decency Act to consider new media platforms not exempt from laws on common decency in publishing. There is accountability for the information shared on sites going forward.
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Ban on weak default passwords for IoT enabled devices
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Similar to newly passed California IoT law; ‘Information Privacy: Protected Devices’, PRAVA-C Act will similarly include language to nationally ban poor default passwords for devices capable of internet connection (the ‘Internet of Things’).
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Data portability
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In 1996, the US Congress passed the ‘Telecommunications Act’. Section 251 required all local exchange carriers (LECs) to offer their customers telephone number portability. In the same way, the PRIVA-C Act seeks to give property rights to individuals’ data and allow for it to be ‘portable’ between services. This should serve to increase the incentive to protect data and also stimulate competition as if a customer is unhappy with one service, they may by law take all data out of the service and transfer it to another.
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2) Flexible Standards included in Bill (circumstance dependent, ie. environmental regulations)
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Collected data must have first person consent
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Wherever possible, opt in consent for the collection of data not vital to the execution of service must be obtained from the user
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‘Right to be Forgotten’
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Circumstantially dependent, not a ‘right’ as is codified in the GDPR, but classified as a ‘privilege’ in US Code.
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Within reason and outside of the event of criminal activity, services must delete historic data by user request.
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3) Liability and Compliance Mechanisms
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Algorithmic auditing
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Platform services will be required to provide access in certain situations to algorithmic information to ensure ethical and legal compliance
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Failure to maintain transparency on:
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Political content funded from foreign entities will be classified under ‘criminal’ law in the PRIVA-C Act.
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6 – TO PURSUE IN CONCERT
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Sen. Mark Warner’s Public Interest Data Access Bill. Push for bipartisan support of this recently proposed legislation. It is hard to police the trafficking of individual private data when the walls are strictly protected by the platform. More transparency is needed.
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Call on individual states to push for regulation. As an example, if California passed regulations on automobiles that forced certain changes to Tesla models, it is likely that even though the regulations do not apply in other states’ markets, Tesla would begin to only produce vehicles compliant with the CA laws for cost concerns which vicariously regulates the product in other markets that may have been slow to regulate, like Nebraska or Oklahoma. This could be considered a ‘trickle down’ system of regulation.
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Bipartisan legislation to fund nationwide social media literacy campaign. Do we live in a world of technological determinism, or is it society and policy that determine our technological progression? In either event, we must encourage:
- Bringing technology into policy making
